From advisory boards to educational tools: Aegis listens, learns, and teaches—in this case, about multiple sclerosis.

To prepare the marketplace for a new multiple sclerosis therapy, our client requested we create educational materials to attract more people to its conference booth and help different audiences learn about the pathogenic mechanisms of MS.

Aegis acted on a recommendation made by nurses participating in an advisory board for the client to create 3D models as another way to teach patients about mechanisms – through touch. For the conference exhibit we used 3D models to show how immune cells cross the blood-brain barrier and produce autoantibodies that damage the myelin sheath in patients with MS.

Aegis designed the art and science of the models, coordinated construction with another vendor, and ensured the models fit in with other exhibit educational materials.

“We are still getting a lot of requests for the MS 3D models even on the last day of exhibits (in fact, I’d even love to have a model myself!). Everyone was very impressed with the 3D models. MS specialists found all the educational materials to be exactly what they wanted for teaching purposes.” –Product Manager

B cells and T cells breaking through the blood-brain barrier

Model shows cellular infiltrates of B cells, T cells, and other immune cells in the brain.

Aegis designed the art and science of the models before construction. Autoantibodies from a plasma cell damage the myelin sheath.